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Elements of a Human Resource Video

  |   Jun 06 2017   |  

Elements of a Human Resource Video Among the different types of videos we’ve produced here at VideoExperts, human resource videos are one of the most useful for a company to create.  Properly training and engaging employees is essen... Read Article

Why You Need a Waiver for Video Production

  |   May 30 2017   |  

Why You Need a Waiver for Video Production Video Production can be a complex thing. Not only do you have to prepare for the project conceptually with shot lists, scripts, and storyboards, but you have to prepare the technical side as well. You... Read Article

All About Camera Stabilizers: What They Are and How They Can Help You!

  |   May 23 2017   |  

All About Camera Stabilizers: What They Are and How They Can Help You! All the best videos are two things: entertaining, and visually pleasing. When you watch a video and you think that it is “good,” it’s probably because your br... Read Article

Our Favorite Stock Footage Sites

  |   May 09 2017   |  

Our Favorite Stock Footage Sites Even the professionals need help sometimes. No matter how much you shoot in the field, there’s always situations where you can't get what you need (or want). That’s where stock footage comes in.... Read Article

4 Ways a Green Screen Studio Can Improve Your Marketing Video

  |   May 02 2017   |  

4 Ways a Green Screen Studio Can Improve Your Marketing Video Creating a series of videos can really boost your company’s marketing capabilities. One of the best ways to do this is by using a green screen studio. Whether it’s in-ho... Read Article

Video Marketing Tips and Trends - Speed it Up in 2017

  |   Apr 19 2017   |  

Video Marketing: Speed it Up in 2017 "The concept of watching to completion has been over-played in the marketplace. Just because I created a 30-second TV spot doesn't mean it's the optimum amount of time to view that content&... Read Article

3 Steps to Improve Your Websites and Online Marketing

By: Hannah Jahn, Solution Innovators   |   Apr 19 2017   |  

3 Steps to Improve Your Website and Online Marketing Did you know that it takes no more than 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website? How about the fact that “first impressions are 94% ... Read Article

3 Reasons Why Your Business Should Have a Web Series

  |   Apr 18 2017   |  

3 Reasons Why Your Business Should Have a Web Series One of the best ways to put yourself in front of potential customers is with a web series. Whether it’s hosted on your website or on YouTube, regularly produced video content will incr... Read Article

Should You Hire a Production Company, or Keep it In-House?

  |   Apr 04 2017   |  

Should You Hire a Production Company, or Keep it In-House? Video production is hard. That’s no secret. There’s lots of things to consider before even starting a project. While virtually all marketing professionals agree that video ... Read Article

4 Attention Grabbing Ways Adding Animated Logos Will Improve Any Marketing Video

  |   Mar 28 2017   |  

1 Boost Visual Interest By Adding Your Animated Logo to Your Videos Your logo: it’s one of the most important and simplest marketing tools you have at your disposal. You want your customers to be instantly reminded of you when they see it... Read Article

Green Screen vs Blue Screen: What's the Difference?

  |   Mar 21 2017   |  

Green Screen vs Blue Screen: What's the Difference? Even if you don’t work directly in the film industry, chances are good that you’ve seen a green or blue screen. Although they’re commonly used in major motion pictures, ... Read Article

4 Things Your Next Trade Show Video Should Have

  |   Mar 13 2017   |   Posted in: Informational Address, Business to Business

  4 Things Your Next TradeShow Video Should Have Tradeshows are a great way to get your product out on the market without having to knock down doors. You have a huge venue to reach thousands of people but unfortunately you have just a ... Read Article

3 Effective Elements of a Television Commercial

  |   Mar 07 2017   |  

3 Elements of an Effective Television Commercial Despite the exponential growth of the internet over the course of the last two decades, TV advertising is still one of the biggest stages to display your promotional video. While you might think... Read Article

How Explainer Videos Can Boost Your Landing Page Conversions

  |   Feb 28 2017   |  

How Explainer Videos Can Boost Your Landing Page Conversions One of the biggest trends right now in video production is the use of what’s called an “explainer video.” As the name states, their purpose is to simply explain som... Read Article

5 Ways to Make High Quality Videos with Your Cell Phone

  |   Feb 21 2017   |  

5 Ways to Make High-Quality Videos with Your Cell Phone Given that our phones have evolved into digital multi-tools it makes sense that the cameras on them have changed as well.  Almost every smartphone now has a camera inside it capable ... Read Article

Maximize Your Trade Show Booth With Corporate Video Marketing

By: Jill McAllister - Tonsha Marketing Agency   |   Feb 14 2017   |  

Maximize Your Trade Show Booth With Corporate Video Marketing   Businesses have quickly caught on that incorporating video marketing into their marketing mix is more critical than ever. In addition to traditional television commercials... Read Article

Filming Outdoors vs Filming Indoors: Which One is Better for Your Video?

  |   Feb 07 2017   |  

  Filming Outdoors vs. Filming Indoors  Which One is Better for Your Video?   When preparing to shoot a project, choosing where to shoot it is one of the most important steps. Almost all of the visual quality is depende... Read Article

3 Ways to Maximize the Amount of High Quality Videos You Create

  |   Jan 31 2017   |   Posted in: Informational Address, Business to Business

3 Ways to Maximize the Amount of High-Quality Videos You Create Producing a high-quality video on your own can be rather simple if you use the right tools. You can literally cut your time in half by using the proper equipment and websites to s... Read Article

7 Tips to Help You Choose the Right Music for Your Video

  |   Jan 27 2017   |   Posted in: Informational Address, Business to Business

7 Tips to Help You Choose the Right Music for Your Video That wonderful mix of sound and melody can either make a great video or ruin one. This video of yours can be outstanding provided you use the appropriate music and not rush it. Here are ... Read Article

5 Reasons Screen Capture Video is a Great Way to Train Employees

  |   Jan 17 2017   |   Posted in: Informational Address, Business to Business

5 Reasons Screen Capture Video is a Great Way to Train New Employees Screen capture, the capability of recording PC monitors content and/or employees in action, as a video file or snap shot image, can be a very useful tool in training employee... Read Article

Top 5 Video Production Trends in 2017

  |   Jan 10 2017   |   Posted in: Informational Address, Business to Business

  Top 5 Video Production Trends in 2017 As the new year approaches, it’s time to think about your goals in 2017. Just as we witnessed changes to the digital landscape in 2016, there will be new technologies rising in the next yea... Read Article

3 Ways a Fundraising Video Can Increase Donations

  |   Jan 04 2017   |   Posted in: Non-Profits, Informational Address, Business to Business

3 Ways a Fundraising Video Can Increase Donations Putting together a fundraiser is a daunting but very rewarding task. You obviously have some passion for whatever it is you are trying to raise money for or you wouldn’t be doing it. Let ... Read Article

3 Critical Elements of a Product Demonstration Video

  |   Dec 19 2016   |   Posted in: Informational Address, Business to Business

3 Critical Elements of a Product Demonstration Video You already know that one of the best ways to sell your product is by giving your customers a demonstration. Thanks to the advances in video and internet marketing, you can demo your product... Read Article

How Effective will YouTube Advertising Be For Your Business

  |   Dec 13 2016   |   Posted in: Informational Address, Business to Business

How Effective will YouTube Advertising Be For Your Business Using a video to advertise your business is a cost effective way to focus on your target audience.  One of the best sites to utilize is YouTube.  YouTube has over 1 billion ... Read Article

8 Common Mistakes People Make in a Documentary and How to Avoid Them

  |   Dec 06 2016   |   Posted in: Informational Video

8 Common Mistakes People Make in a Documentary and How to Avoid Them Do you have a passion for a particular topic or story? Creating a documentary is the perfect way to share this with an audience, and what an exciting experience this would be... Read Article

Has Your Audience been Primed to Buy?

  |   Nov 29 2016   |   Posted in: Informational Video

So you know by now that “the medium is the message” and that your content should be tailored to your viewing audience as well as to the specific platform they’re viewing it on – but what about when to release that content?... Read Article

Are You a Professional Speaker? Learn About How Videos Can Be Used as an Essential Selling Tool.

  |   Nov 29 2016   |   Posted in: Informational Address, Business to Business

Are You a Professional Speaker? Learn About How Videos Can Be Used as an Essential Selling Tool. As a Professional Speaker, speech is your product. Your focus is on audio instead of visual. Creating videos of your talent allows your client to ... Read Article

How Can Your Company Boost Sales Through Video Content Marketing

  |   Nov 17 2016   |   Posted in: Informational Address, Business to Business

How Can Your Company Boost Sales Through Video Content Marketing Running a successful business has many challenges as well as many rewards. One of the challenges may be marketing your product. You have confidence that what you are selling is... Read Article

How to Hire an Out-of-Town Video Production Company “On Location”

  |   Nov 15 2016   |   Posted in: Informational Address, Business to Business

How to Hire an Out-of-Town Video Production Company “On Location” Location, location, location.  The first step is to figure out where you need to shoot, then answer yourself this question; “should we send our people ... Read Article

10 Quick Tips About Hiring A Video Production Company

  |   Nov 08 2016   |   Posted in: Informational Address, Business to Business

  10 Quick Tips About Hiring A Video Production Company   As a business owner, you are constantly on the lookout for creative ways to expand your business. One way to do that is by producing a video to advertise your products o... Read Article

Time Lapse Videos are the Latest Trend - 5 Tips to Make a Professional Time Lapse

  |   Nov 01 2016   |   Posted in: Informational Address, Business to Business

Time Lapse Videos are the latest trend that can take your videos or photos to the next level. These videos are made by recording an object that changes over many hours and compressing it into a video that lasts only a few minutes.  You can f... Read Article

6 Elements Of An Effective Promotional Video

  |   Nov 01 2016   |   Posted in: Informational Address, Business to Business

6 Elements of An Effective Promotional Video You have decided it is time to create a marketing video promoting your business or product but you’re not sure where to begin. You know your audience and who you are targeting but do you know ... Read Article

Video Marketing Quarterly Review - Facebook Video is Leading Online Marketing

  |   Oct 20 2016   |   Posted in: Informational Address, Business to Business

3rd Quarter 2016 Facebook Video is Leading Online Marketing And you can too! “Native video uploads to Facebook have 10x higher reach compared to shared YouTube links.” -Social Bakers As noted in our last video marketing re... Read Article

Video Metrics that Matter

  |   Oct 11 2016   |   Posted in: Informational Address, Business to Business

Why check your analytics? I'll tell you why! To create improved branded content and get your videos discovered in search engines like Google and YouTube.  Also to make sure they’re watched by the largest and most relevant audien... Read Article

5 Ways to Improve Your Video Editing Process (for beginners)

  |   Oct 05 2016   |   Posted in: Informational Address, Business to Business

Video editing can seem like a daunting task to the novice editor.  As a video editor with over a decade of experience, hopefully I can offer some advice to make the experience a little less painful. Stick to a schedule. This is ... Read Article

You Need Video Testimonials on your Website

  |   Aug 16 2016   |   Posted in: Informational Address, Business to Business

Before we begin let’s look at some numbers and then we'll move on to the fun stuff.  92% of consumers believe recommendations from friends and family over all forms of advertising. Nielsen 64% of marketing executives indica... Read Article

G-Force: A sign of good business is a good business sign!

  |   Aug 16 2016   |   Posted in: Informational Address, Business to Business

A quick shout out to G-Force Signs & Graphics for crafting and installing our gorgeous new entry-way sign. Having at least one foot in the marketing and advertising industry, we're no strangers to the concept of image and branding and how... Read Article

Anatomy of a Great Promotional Video

  |   Jul 28 2016   |   Posted in: Informational Address, Business to Business

Concept  It’s important to know the difference between a promo and sales video, and to make it clear from the start. Promotional videos tend to be longer, and are a great introduction to your organization or even just your company&#... Read Article

Why Animate Your Logo?

  |   Jul 28 2016   |   Posted in: Inspiration, Informational Video, Business to Business

Why Animate Your Logo? Disclaimer:  Animating your logo does not mean changing your logo.  A company’s logo is not to be messed with. That being said…  Part of the service we offer is logo animation.  Usuall... Read Article

Mitchell D. Weiss Endorses Video Experts... Thanks Mitch!

  |   Jul 25 2016   |   Posted in: Informational Address, Business to Business

Mitchell D. Weiss is an experienced financial services industry executive and entrepreneur. He's owned and run commercial finance companies, and has served as an executive officer at several banks. Since 2008, he's led a management ... Read Article

The Next Big Thing in Videography for 2016

  |   Jul 21 2016   |   Posted in: Informational Address, Business to Business

The Next Big Thing in Videography for 2016 The Rise of 360-degree Video and Virtual Reality In the past year we have seen an explosion of technology revolutionizing the world of video.  Think of each new video technology as a tool that... Read Article

5 Reasons You Need Videos for Your Business

  |   Jul 19 2016   |   Posted in: Informational Address, Business to Business

There are a myriad of reasons to start using video content in your marketing strategy (as any quick Google search will prove) but here are the five most compelling if you're still on the fence. #1 Showcase Personality  Video is a g... Read Article

Filmmaker Tools - Premium Beat & Other Stock Music Sites

  |   Jul 08 2016   |   Posted in: Just for Fun, Inspiration, Informational Address

Filmmaker Tools - Premium Beat & Other Stock Music Sites When you hear the term “Stock Music,” you may think of cheesy, out dated, over produced music.  Music is a powerful piece of the video production puzzle.  It ca... Read Article

Engage the Right Audience - What Social Media Sites Should You Publish Your Content to?

  |   Jul 07 2016   |   Posted in: Informational Address, Business to Business

People are as varied as the social media platforms they use, and with that comes the challenge of adapting your video content to fit into the social context of each of those platforms. It might be a little extra work, but tailoring your content w... Read Article

Video of the Month June 2016 - The Power of Peer Mentoring

  |   Jul 05 2016   |   Posted in: Non-Profits, Informational Address

The Power of Peer Mentoring On one of our most recent projects was to create a presentation video for ASRC - Autism Services & Resources Connecticut.  ASRC's social and recreation groups are designed to provide pre-teens, t... Read Article

The 5 Biggest Differences Between an Amateur Videographer and a Pro

  |   Jun 23 2016   |  

Why Go Pro? There’s no denying that the major allure of hiring an amateur to film your company’s video is the lower price tag – but herein lies the danger, because as we’ve all learned by now, the old adage is still tru... Read Article

Video Marketing Quarterly Rewind - Is There Too Much Video Content Online?

  |   Jun 20 2016   |   Posted in: Informational Address, Business to Business

June 2016     Is There Too Much Video Content Online? Rise above the noise with a coherent video marketing strategy "More video content is uploaded in 30 days than all three major U.S. T.V.  networks combi... Read Article

5 Ways to Increase Your Lead Generation

  |   Jun 16 2016   |   Posted in: Business to Business

5 Ways to Increase Lead Generation Chances are if you’ve stumbled across this post it’s because you’re already aware of ‘The Goldilocks Effect’ of online video – a dense wall of text is too long to hold a pe... Read Article

3 of the Biggest Mistakes People Make in Company Explainer Videos

  |   Jun 07 2016   |   Posted in: Informational Address, Business to Business

Company explainer videos are a great way to introduce yourself to current and hopefully future customers,  but all too often they end up missing the mark  - knock your next video out of the park by learning what NOT to do - These are th... Read Article

What is an Explainer Video?

  |   May 05 2016   |  

We live in the Post-Internet world now. People want more information faster than they've ever been able to recieve it before, and they don't want to spend a lot of time digesting it - this is where animated explainers can swoop in and sav... Read Article

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