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Exciting News Regarding the CT Business Expo

Steve shared some exciting news with me this morning!  He told he told me he was selected to be on a panel at the Connecticut Business Expo in Hartford on June 7th!!!

The topic will be; using video to engage prospects.  Come bearing questions and something to take notes on.  This should prove to be educational.

Don’t forget to visit our booth!

-Tom Grenier

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What to Wear for a Green Screen Shoot

Many of our clients ask us what they should wear when we film them in front of a green screen, in which we reply with a simple email telling them basically what they can’t wear.  I’m going to explain why you can’t wear certain things in front of a green screen and what looks best when participating in a green screen shoot and hopefully if you are one of our clients, this will help you choose an outfit that makes you look the best in front of a green screen.

Green and blue screens are used in TV shows, blockbuster films, etc. to create a background that would be to costly to construct.  You would most commonly see these screens used by your local meteorologist while forecasting the weather.  The reason why we predominately use green in our studio is because digital cameras not only retain more from the green channel but it also requires less light, therefore resulting in a better quality.

The point of a green screen is to separate the subject from the background by removing or “keying” out the green.  This is why it is important not to wear the same color as the background.  I found a video on YouTube that adequately demonstrates this point.

http://www.youtube.com/watch?v=zsoRgkh0fYo

Notice how her green shirt disappears with the green background.  Although a certain shade of green is easier to key out than others, no shade of green should be worn in front of a green screen unless you want to be a floating head.  This also goes for white or black backgrounds.  In front of a white background you should not wear white or light colors and in front of a black background; black or dark colors.  The reason for this is because through the lens of the camera, the white shirt you are wearing and the white background may blend together, once again virtually making you a floating head.

Also you shouldn’t wear anything with stripes, patterns, or anything shiny or reflective.  These may result in a waving pattern or shimmer in the video because of the way the camera captures the image and the outcome looks unnatural and ugly.  This goes for any shoot with or without a green screen.  It would be a good idea not to wear glasses in a video shoot either because of the reflection of light off the glasses as well as they might reflect some green from the green screen, so please wear contacts if you have them.

Okay so I told you what you shouldn’t wear and you are probably thinking to yourself, “If I can’t wear any of that… What else is there?”  Neutral shades work the best, as well as pastel colors (although no shades of green).  If you are in front of a white backdrop, it’s okay to wear darker colors as well as lighter colors in front of a black back drop… and that’s it!  Now you know what to wear and a little bit about why.  Hopefully I prepared you enough for your green screen shoot so you look like some big Hollywood star.  Good luck!

-Tom Grenier

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The CT Business Expo

So far 2012 has proved to be pretty busy for us here at theVIDEOEXPERTS and with each opportunity comes a new set of challenges but we are looking forward to all the events that are yet to come.

Steve is really excited about the Connecticut Business Expo.  So excited in fact that he is having me write this blog post about it although it’s not until June 7th, but how can you not help but be excited for an event such as this?  Some of the biggest businesses in CT will be present at the expo, which will be located at The Connecticut Convention Center in Hartford, CT.

We’re excited to work with Jody Ferrrer from The Perfect Promotion and get some free “theVideoExperts” gifts to hand out from our booth this year.  Steve is also excited to see his friends, Sally and John Rider from Rider Productions, who will be promoting the event, as well as Jessica Lyon from Co-Communications, who are in charge of public relations for the event.

As the date nears, look for updates from me or Steve on more information about the Expo.
-Tom Grenier

CT Business Expo

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SPX Precision Components/Fenn Industries Company Video

The following is a Company Profile video for SPX Precision Components and Fenn Industries located in Newington, CT. This video encapsulates what SPX and Fenn industries produces and why their work is so important to this country. We had a great time putting it together and hope you enjoy viewing it.

~Steve

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GE EV Experience Tour

This video is a highlight of the GE EV Experience Tour. The company is hosting the EV Experience Tour to help other businesses and key stakeholders understand technical and business approaches for deploying pure electric and plug-in hybrid electric vehicles. GE is working with GM, Ford, Toyota, Navistar, Smith Electric Vehicles, Mitsubishi, Coda, Smart, THINK and other organizations. The tour featured Q&A sessions, product demonstrations and ride and drive events in each city.

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Armato’s Pro Video

As a business owner, you always hope that your valuable tools never break down. For me, my cameras serve as a lifeline for my business. I’m sure anyone in the event filmmaking or video production business can relate to me when I say that a camera is a vital tool. Anyway, last week when I noticed there was something wrong with one of my cameras you would think that I would be worried since this happened days before a shoot. However, I knew that I had a company to rely on, Armato’s Pro Video.

In the past 25 years I have had a camera malfunction only twice, and both times I turned to Armato’s Pro Video. Without hesitation Paul Armato and Dennis Hopkins from Armato’s Pro Video were right there to make sure I had a camera repaired in time for my next shoot. I can not say enough about what these guys went though to make sure my camera was repaired quickly and professionally. When they discovered the repair was outside what they could do at their repair facility they immediately hand delivered my camera to Sony’s factory repair facility in NJ. By the way, Sony’s repair facility usually has a 6 to 8 week turn around time and they somehow got my camera repaired in two days. My guess is they have a great relationship with the guys at Sony.

I feel the need to let you know that when you purchase a camera from Armato’s Pro Video not only do you get amazing customer service but they have loaner program where if they can’t repair your camera in a reasonable time they’ll loan you one free of charge. So needless to say I knew that if they couldn’t get my camera repaired in time they would loan me one until it was.

In my opinion the first step in buying a camera is finding a reputable company that will stand behind you after the initial purchase. So when you’re in the market for your next camera give these guys a call and forget the box houses. Dennis and Paul from Armato’s are honest reputable guys that WILL be there for you when you need them and you never know when that might happen.

Steve Fowler

Steven Fowler Films / VIDEOEXPERTS

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Joshua Gottfried

On Monday, July 11th the team filmed Joshua Gottfried, a certified financial planner and founder of Levine Gottfried and Somberg, LLC located in Glastonbury, CT. This was the first of three informational videos Joshua will be doing that he plans to send out to clients. Joshua spoke right from his desk in his office. The team focused on a professional look for this video. It has been a pleasure working with Joshua, and we’re looking forward to the next shoots with him.

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Synergistic Health – Richard Sheehan / Teamsters Local 802

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