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Inspired By: Man on Top

  |   May 13 2015   |   Posted in: Inspiration

 
Crowd funding and the art of the promotional video

When it comes to funding a new project or business venture, ask yourself what’s easier; finding one person to donate $10,000 to your project, or finding 1,000 people to donate $10? Now that sites like Kickstarter and Indiegogo are becoming more popular with independent filmmakers, artists, and business owners of all levels, crowd funding videos are being used not just as a way of getting your foot in the door; but a way to kick down a whole new one.

This week’s inspirational video pick is a more personal one; Paul Mathieu, a close friend of Steve’s, (owner of Video Experts) is promoting his new documentary “Man on Top” about snake oil salesmen and multi-level marketing schemes through a very creative and entertaining kickstarter campaign.

Here’s why it works:

  • filming a promotional video in the style of the classic multi-level marketing pitch has you instantly hooked
  • it’s funny and clever, and ties in perfectly with the theme of the documentary.
  • In addition to the promotional video for the campaign itself, Mathieu’s team also includes a trailer for the documentary, which allows the potential investor to get a sneak peek at the filmmaker’s skill level and shooting style.

Check out the “Man on Top” campaign and see for yourself how a compelling promotional video can help crowd fund your latest project!

Check out the official "Man on Top" Trailer:

Man On Top concept trailer from West Beach Films on Vimeo.


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