1. The Script
When writing your script keep in mind that you are addressing an audience. Write your script in your own voice so it sounds natural when you rehearse it. Make it timeless, unless you are going to have a series of videos you want to make it so that what you are saying holds true for years after the video is made so you can reuse it. Read your script out loud, over and over again and change anything that doesn’t sound right. Don’t forget to bring a hard copy of the script with you to the shoot to practice or make notes between takes.
The saying “practice makes perfect” couldn’t be more true in this instance. Practice your script until you have, more or less, memorized it. The teleprompter should be an aid for you to use if you have forgotten what to say, it shouldn’t be relied on for the entire script. If the script is unpracticed then it is more likely that you will look unsure of what you are saying and it will take multiple takes before you get it right.
3. Acting “Natural”
It’s hard to just “act natural” when a camera is pointed at you. Most people (especially me) get flustered or shy in front of a camera. Instead of talking to the camera, pretend you are having a conversation with the person operating the camera. Even if your video will be watched by a large audience, act as if you are talking to each person individually.
Also keep in mind your facial and non verbal expressions. When you practice, practice in front of a mirror and try not to have the “deer caught in the headlights” look. Its okay to let your hands move. Do whatever feels right.
4. Reading the Teleprompter
Don’t follow the pace of the teleprompter. The teleprompter operator is trained to follow you and your pace and will adjust where necessary. You can even pause or go off script, whatever sounds natural, and the teleprompter operator will adjust as you go.
5. Have Fun!
Just relax and have a good time. There is no need to be nervous since you can do as many takes as you need to and your videographer will make you look as good as possible so just have fun with it.