Inspired By: CASPER Mattress Branding Video
| Jun 11 2015 | Posted in: Inspiration
This week’s video inspiration comes from Casper Mattress' brand video –An homage to 60s French art house films, this ad is quirky and memorable, and shows Casper as a company with a sense of humor – which should be the main goal of branding, and not just selling a product.
To me, humor is always the way to go - funny videos are easier to share. There's a point to them that's not just selling; they're entertaining on their own. Don't get me wrong, I've been moved by some emotionally manipulative ads, (insert Sarah McLachlan reference here) but I'm more inclined to pull up a funny one to show a friend when playing a round of "Who's found the best internet videos" This one has definitely been added to my arsenal.
Add your comment (for display after moderator approval)