Inspired By: CASPER Mattress Branding Video

  |   Jun 11 2015   |   Posted in: Inspiration


Inspirational Branding

This week’s video inspiration comes from Casper Mattress' brand video –An homage to 60s French art house films, this ad is quirky and memorable, and shows Casper as a company with a sense of humor – which should be the main goal of branding, and not just selling a product.  

To me, humor is always the way to go - funny videos are easier to share. There's a point to them that's not just selling; they're entertaining on their own. Don't get me wrong, I've been moved by some emotionally manipulative ads, (insert Sarah McLachlan reference here) but I'm more inclined to pull up a funny one to show a friend when playing a round of "Who's found the best internet videos" This one has definitely been added to my arsenal. 

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