Inspired By: Kinetic Typography
| Jun 26 2015 | Posted in: Inspiration
It’s all over folks, attention spans in the internet age are all but non-existent, with most studies citing 8 seconds as the average. 8 seconds! If you’ve got a lot of information or statistics to serve up, how do you hold a person’s attention past the first sentence? Easy, you animate it!
Kinetic typography takes a block of text or a static image that might otherwise be skimmed over without much thought, and presents it in a more visually appealing way by animating the words and adding motion graphics. You’ll see this a lot in documentaries, especially more recent ones, but it doesn’t all have to be serious.
One of my favorites is an animated Brian Regan routine about Evel Knievel. Besides being funny on its own, the animation compliments it perfectly, and isn't it always more fun to watch something than it is to listen? Video did kill the radio star, afterall.
And here's one we did for the Loomis Chaffee school - it's a thank you video to Alumni and friends for donating to their annual fund, a combination of video and kinetic typography.
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