Use Video to Improve Lead Nurturing
Email is an important part of marketing automation (also known as ‘lead nurturing’) and when combined with video can significantly raise your click-through rates!
If you’re not totally familiar with these terms, marketing automation (lead nurturing) is the process of developing relationships with buyers at every step of the buyer’s journey, usually by listening to the customers, and tailoring the information to their specific needs. That way you send the right video to the right people at the right time.
Wistia has a great article on this process, and how you can use video to help with lead nurturing
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