The Complete Guide to Choosing Your Best Video Option

  |   Feb 10 2016   |   Posted in: Informational Address, Business to Business


Which Type of Video is Right for You?

          Before you dive into a video production, you want to ask yourself, “Who is the intended audience of this video?”  With the viewer in mind, it will be easier to reach the goals you set out to accomplish using video.  There are many kinds of videos for different situations, and not all video is appropriate all the time.

Videos for your Employees:

          There are various types of videos that will aid your employees in doing their job.  Ranging from recruiting the best and the brightest from the talent pool to training new employees, there’s a video for everything.

Videos for your Customers (B2B): 

          When someone is researching you on behalf of their business, it is important to present all pertinent information about your company as clearly as possible.  With a range of high quality video for every situation, it is a good idea to keep your bases covered.

Videos for your Customers (B2C):

          When talking about videos for customers versus videos for businesses, there could be many large differences.  Videos for customers are usually more entertaining and less technical than videos targeted for businesses.   There are many different applications for video these days when it comes to getting the attention of individual customers.

          Knowing how to classify your video production is the first step to creating a great video.  After you figure out which type of video you need, you will easily be able to fit your ideas into the format of one of these productions.  The most important thing to remember is the audience.  Who is your viewer?  What do you want them to take away from your video?  Are you making the right video for your target audience?

Click here to download the Complete Guide to Choosing Your Best Video Option.

Tom Grenier
Senior Editor


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