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YouTube or iPlayerHD? Where is the Best Place for Your Marketing Videos?

  |   Mar 15 2016   |   Posted in: Informational Address, Business to Business

 

When it comes to creating “brand awareness” YouTube is your best friend – you’ll have access to a much wider audience, have better visibility in search results, and it's free! As we've stated before, it's a good idea to use YouTube in conjunction with private hosting sites, but when it comes to your website, embedding videos from private hosts is the way to go.

There are any number of private video hosting sites out there, (Vimeo, Wistia, Vidyard, etc) and we've used many of them - but here's why we like iPlayerHD the most:

Benefits of iPlayerHD

  • A clean, polished, professional “look”
  • No Ads
  • Better video player customization (to match your brand)
  • Video analytics including number of views, completion rates, IP addresses, geo data
  • Video SEO
  • Social sharing - Facebook, Twitter, etc.
  • Watermarks
  • FrameCatch TM which allows viewers to capture a hi-res still anywhere in the video
  • Password protection
  • Email capture (For a more powerful call to action)

Most importantly, sites like iPlayerHD offer superior customer service and support. If you’re experiencing a problem, or difficulty using the platform, a real, live human being is just a phone call away.

All that being said, it’s still vitally important that you post your videos to YouTube – racking up to 4 billion views per day, on top of the expanded SEO and higher Google listing, it’s still your best chance at being seen. Just make sure your videos all have a proper title, and good description, as this will help raise your SEO. Include a link to your website in the description as well, to convert those views into new leads, or customers. Here's an example from our YouTube page:

Do you have YouTube videos on your website?  We can help optimize your website for maximum exposure and audience retention. Contact the Experts!


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