Video Marketing Stats Your Business Can't Ignore in 2016
As more and more stats come pouring in from 2015, it’s becoming increasingly apparent that the best way to get noticed is to include video, as well as other visual elements to your marketing strategy.
Just how powerful has online video become? According to Syndacast, “Simply using the word ‘video’ in an email subject line boosts open rates by 19%, and increases click-through rates by 65%”
Syndacast goes on to predict that 74% of all internet traffic will be video by 2017 – with most of that being viewed on mobile devices. How much? 50%! What's more, Invodo found that 92% of those mobile viewers will share those videos with others!
68% of U.S. marketers plan to increase their digital video budgets in the next year, which will serve them well, since 52% of marketing professionals worldwide name video as the type of content with the best ROI. (Advertiser Perceptions)
And while it’s true that you have to hook viewers as quickly as possible (since most skip if they’re not engaged within the first 2 minutes) once they do, 65% of video viewers watch more than ¾ of a video. Getting as many people as possible to watch is important, since 64% of consumers are more likely to buy a product after watching a video about it. (Social Media Today)
With 78% of people watching videos online every week, and 55% watching every day, (MWP Digital Media) it’s no mystery why many brands and even smaller businesses are planning on incorporating online video to their marketing strategies in a serious way. It’s not enough to just get noticed, you need to offer customers a new way of engaging with your brand, and nothing gets the job done faster than video. A Wyzowl study found that 80% of marketers agree that video has given people a greater understanding of their product or service.
The numbers are pretty compelling, and it's clear to see that video is going to play an even bigger role in advertising and marketing strategies into 2016 and beyond.
Don't get left behind - start developing a video marketing strategy to carry your business into the future - Contact us today for a free consultation!
If you're not sure, or need a little help coming up with creative uses for video, download our handy guide and figure out what video is right for you!
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