5 Reasons You Need Videos for Your Business
There are a myriad of reasons to start using video content in your marketing strategy (as any quick Google search will prove) but here are the five most compelling if you're still on the fence.
#1 Showcase Personality
Video is a great way to combat a lack of face time with customers, often humanizing your brand, and essentially, becoming more likeable. Nothing conveys information more efficiently, or as accurately as body language, and tone of voice, both of which are on full display in a video interaction.
#2 Everyone Else is Doing it
Fact: people spend more time on websites with video content than they do on websites without – and waiting to add that crucial element to your site is just giving your competitors who already have an added edge.
By now the importance of search engine optimization doesn’t really need to be stressed, and a proper SEO strategy is a vital component of any marketing or branding campaign – but thanks to the past couple algorithmic updates to Google (as well as Facebook) video is essential if you want to stand out and get noticed. Websites with a lot of text, or images rank lower in Google searches now, their new algorithm favoring video content above all else, considering it to be more relevant.
#4 Establish Credibility
One of the most effective types of sales pitches are actually done for you, by your most satisfied or loyal customers – Word-of-mouth and online reviews are some of the most powerful ways to establish your brand’s credibility and trustworthiness. It’s a form of “social proof” and video testimonials are easy, inexpensive, and often “beat all other types of content marketing in effectiveness.” In a study released by WebDAM, 78% of people said they trusted online reviews as much as recommendations from friends, which leads us to…
#5 Social Media Sharing
Increasing exposure is easy nowadays with the ever-growing list of social media platforms to post to – why not take full advantage? People love sharing information and recommendations with each other, and they’re more apt to share or repost an interesting video than a written article.
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