Video Marketing Quarterly Review - Facebook Video is Leading Online Marketing
3rd Quarter 2016
Facebook Video is Leading Online Marketing
And you can too!
“Native video uploads to Facebook have 10x higher reach compared to shared YouTube links.” -Social Bakers
As noted in our last video marketing rewind, the 2nd quarter of 2016 saw a huge spike in video content and viewership online. In the 3rd quarter, we saw this number go up even higher by a staggering amount. Why and how has this happened? This is in part due to the social media superpower Facebook and their support of 360 video, Facebook Live, and easy to use video advertising campaign builder.
Facebook’s support of vertical video also made advertisers and marketers revalue such mobile platforms as Snapchat and Instagram. Although YouTube has consistently increased viewership year to year, Facebook is making a strong push for the throne with their cheap, effective and easy to use advertising capabilities.
More important than the advances in video technology is Facebook’s access to information. With Facebook’s comprehensive ad targeting and campaign analytics readily available, I predict that a large number of marketers will begin to shift their ad budget from TV to Facebook if they haven’t done so already. Especially when you take into consideration how much cheaper it is to advertise on Facebook compared to the traditional television broadcast.
As video technologies move forward at an exciting pace, it is interesting to see what Facebook, as well as other platforms, come up with next.
Let’s take the time to quickly evaluate your video marketing strategy so far this year:
4th Quarter Fast Forward
Slow 3rd quarter? Your end of the year marketing strategy starts now!
Here are 4 tips to jump start your strategy:
Remember: marketing strategies most commonly fail when there is little to no planning.
Say hello to Cindy! The newest member of the Video Experts team. Look out for her upcoming blog posts such as How Effective will YouTube Advertising Be For Your Business, 6 Elements of an Effective Promotional Video, and Time Lapse Videos are the Latest Trend - 5 Tips to Make a Professional Time Lapse.
Watch out for those and many more coming soon!
Also, thank you to everyone who attended our 30th anniversary celebration!
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