3 Critical Elements of a Product Demonstration Video

  |   Dec 19 2016   |   Posted in: Informational Address, Business to Business


video internet marketing product video demo

3 Critical Elements of a Product Demonstration Video

You already know that one of the best ways to sell your product is by giving your customers a demonstration. Thanks to the advances in video and internet marketing, you can demo your product to people worldwide. While getting ready to begin production on your product video, there are a few things you should keep in mind in order to get the most effective outcome. 

The Script

This is just as much for the production team as it is for your customers. A concise and focused script will allow us to start production with a strong vision of the final cut of your video. With the most important aspects of your product in the script, our team will know exactly what video to capture. 

Brand Association

It is important to remember that this video is meant to sell your product, not your company. It is easy to get carried away and lose focus by relaying too much information in the video. However, while selling your product, it is important to establish visual association of your brand with the product being featured. 


Consumers are smart, and know when they are watching a cheap, unrealistic, or downright bad sales pitch. In addition to the quality footage of your product being demonstrated, it can also help to have real people using it. Consumers know acting just as much as they know a bad pitch. Above all, your product video should be authentic, and show users the real solutions your product offers for the real problems they have. 

Are you having trouble getting started with your product demo video? Download our script writing guide for web advertising and get started now.

Or contact us here to discuss this further and we'll get you one step closer to showcasing your product to the world. 

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