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Category Archives: Informational Address

4 Things Your Next Trade Show Video Should Have

  |   Mar 13 2017   |   Posted in: Informational Address, Business to Business

  4 Things Your Next TradeShow Video Should Have Tradeshows are a great way to get your product out on the market without having to knock down doors. You have a huge venue to reach thousands of people but unfortunately you have just a ... Read Article

3 Ways to Maximize the Amount of High Quality Videos You Create

  |   Jan 31 2017   |   Posted in: Informational Address, Business to Business

3 Ways to Maximize the Amount of High-Quality Videos You Create Producing a high-quality video on your own can be rather simple if you use the right tools. You can literally cut your time in half by using the proper equipment and websites to s... Read Article

7 Tips to Help You Choose the Right Music for Your Video

  |   Jan 27 2017   |   Posted in: Informational Address, Business to Business

7 Tips to Help You Choose the Right Music for Your Video That wonderful mix of sound and melody can either make a great video or ruin one. This video of yours can be outstanding provided you use the appropriate music and not rush it. Here are ... Read Article

5 Reasons Screen Capture Video is a Great Way to Train Employees

  |   Jan 17 2017   |   Posted in: Informational Address, Business to Business

5 Reasons Screen Capture Video is a Great Way to Train New Employees Screen capture, the capability of recording PC monitors content and/or employees in action, as a video file or snap shot image, can be a very useful tool in training employee... Read Article

Top 5 Video Production Trends in 2017

  |   Jan 10 2017   |   Posted in: Informational Address, Business to Business

  Top 5 Video Production Trends in 2017 As the new year approaches, it’s time to think about your goals in 2017. Just as we witnessed changes to the digital landscape in 2016, there will be new technologies rising in the next yea... Read Article

3 Ways a Fundraising Video Can Increase Donations

  |   Jan 04 2017   |   Posted in: Non-Profits, Informational Address, Business to Business

3 Ways a Fundraising Video Can Increase Donations Putting together a fundraiser is a daunting but very rewarding task. You obviously have some passion for whatever it is you are trying to raise money for or you wouldn’t be doing it. Let ... Read Article

3 Critical Elements of a Product Demonstration Video

  |   Dec 19 2016   |   Posted in: Informational Address, Business to Business

3 Critical Elements of a Product Demonstration Video You already know that one of the best ways to sell your product is by giving your customers a demonstration. Thanks to the advances in video and internet marketing, you can demo your product... Read Article

How Effective will YouTube Advertising Be For Your Business

  |   Dec 13 2016   |   Posted in: Informational Address, Business to Business

How Effective will YouTube Advertising Be For Your Business Using a video to advertise your business is a cost effective way to focus on your target audience.  One of the best sites to utilize is YouTube.  YouTube has over 1 billion ... Read Article

Are You a Professional Speaker? Learn About How Videos Can Be Used as an Essential Selling Tool.

  |   Nov 29 2016   |   Posted in: Informational Address, Business to Business

Are You a Professional Speaker? Learn About How Videos Can Be Used as an Essential Selling Tool. As a Professional Speaker, speech is your product. Your focus is on audio instead of visual. Creating videos of your talent allows your client to ... Read Article

How Can Your Company Boost Sales Through Video Content Marketing

  |   Nov 17 2016   |   Posted in: Informational Address, Business to Business

How Can Your Company Boost Sales Through Video Content Marketing Running a successful business has many challenges as well as many rewards. One of the challenges may be marketing your product. You have confidence that what you are selling is... Read Article

How to Hire an Out-of-Town Video Production Company “On Location”

  |   Nov 15 2016   |   Posted in: Informational Address, Business to Business

How to Hire an Out-of-Town Video Production Company “On Location” Location, location, location.  The first step is to figure out where you need to shoot, then answer yourself this question; “should we send our people ... Read Article

10 Quick Tips About Hiring A Video Production Company

  |   Nov 08 2016   |   Posted in: Informational Address, Business to Business

  10 Quick Tips About Hiring A Video Production Company   As a business owner, you are constantly on the lookout for creative ways to expand your business. One way to do that is by producing a video to advertise your products o... Read Article

Time Lapse Videos are the Latest Trend - 5 Tips to Make a Professional Time Lapse

  |   Nov 01 2016   |   Posted in: Informational Address, Business to Business

Time Lapse Videos are the latest trend that can take your videos or photos to the next level. These videos are made by recording an object that changes over many hours and compressing it into a video that lasts only a few minutes.  You can f... Read Article

6 Elements Of An Effective Promotional Video

  |   Nov 01 2016   |   Posted in: Informational Address, Business to Business

6 Elements of An Effective Promotional Video You have decided it is time to create a marketing video promoting your business or product but you’re not sure where to begin. You know your audience and who you are targeting but do you know ... Read Article

Video Marketing Quarterly Review - Facebook Video is Leading Online Marketing

  |   Oct 20 2016   |   Posted in: Informational Address, Business to Business

3rd Quarter 2016 Facebook Video is Leading Online Marketing And you can too! “Native video uploads to Facebook have 10x higher reach compared to shared YouTube links.” -Social Bakers As noted in our last video marketing re... Read Article

Video Metrics that Matter

  |   Oct 11 2016   |   Posted in: Informational Address, Business to Business

Why check your analytics? I'll tell you why! To create improved branded content and get your videos discovered in search engines like Google and YouTube.  Also to make sure they’re watched by the largest and most relevant audien... Read Article

5 Ways to Improve Your Video Editing Process (for beginners)

  |   Oct 05 2016   |   Posted in: Informational Address, Business to Business

Video editing can seem like a daunting task to the novice editor.  As a video editor with over a decade of experience, hopefully I can offer some advice to make the experience a little less painful. Stick to a schedule. This is ... Read Article

G-Force: A sign of good business is a good business sign!

  |   Aug 16 2016   |   Posted in: Informational Address, Business to Business

A quick shout out to G-Force Signs & Graphics for crafting and installing our gorgeous new entry-way sign. Having at least one foot in the marketing and advertising industry, we're no strangers to the concept of image and branding and how... Read Article

You Need Video Testimonials on your Website

  |   Aug 16 2016   |   Posted in: Informational Address, Business to Business

Before we begin let’s look at some numbers and then we'll move on to the fun stuff.  92% of consumers believe recommendations from friends and family over all forms of advertising. Nielsen 64% of marketing executives indica... Read Article

Anatomy of a Great Promotional Video

  |   Jul 28 2016   |   Posted in: Informational Address, Business to Business

Concept  It’s important to know the difference between a promo and sales video, and to make it clear from the start. Promotional videos tend to be longer, and are a great introduction to your organization or even just your company&#... Read Article

Mitchell D. Weiss Endorses Video Experts... Thanks Mitch!

  |   Jul 25 2016   |   Posted in: Informational Address, Business to Business

Mitchell D. Weiss is an experienced financial services industry executive and entrepreneur. He's owned and run commercial finance companies, and has served as an executive officer at several banks. Since 2008, he's led a management ... Read Article

The Next Big Thing in Videography for 2016

  |   Jul 21 2016   |   Posted in: Informational Address, Business to Business

The Next Big Thing in Videography for 2016 The Rise of 360-degree Video and Virtual Reality In the past year we have seen an explosion of technology revolutionizing the world of video.  Think of each new video technology as a tool that... Read Article

5 Reasons You Need Videos for Your Business

  |   Jul 19 2016   |   Posted in: Informational Address, Business to Business

There are a myriad of reasons to start using video content in your marketing strategy (as any quick Google search will prove) but here are the five most compelling if you're still on the fence. #1 Showcase Personality  Video is a g... Read Article

Filmmaker Tools - Premium Beat & Other Stock Music Sites

  |   Jul 08 2016   |   Posted in: Just for Fun, Inspiration, Informational Address

Filmmaker Tools - Premium Beat & Other Stock Music Sites When you hear the term “Stock Music,” you may think of cheesy, out dated, over produced music.  Music is a powerful piece of the video production puzzle.  It ca... Read Article

Engage the Right Audience - What Social Media Sites Should You Publish Your Content to?

  |   Jul 07 2016   |   Posted in: Informational Address, Business to Business

People are as varied as the social media platforms they use, and with that comes the challenge of adapting your video content to fit into the social context of each of those platforms. It might be a little extra work, but tailoring your content w... Read Article

Video of the Month June 2016 - The Power of Peer Mentoring

  |   Jul 05 2016   |   Posted in: Non-Profits, Informational Address

The Power of Peer Mentoring On one of our most recent projects was to create a presentation video for ASRC - Autism Services & Resources Connecticut.  ASRC's social and recreation groups are designed to provide pre-teens, t... Read Article

Video Marketing Quarterly Rewind - Is There Too Much Video Content Online?

  |   Jun 20 2016   |   Posted in: Informational Address, Business to Business

June 2016     Is There Too Much Video Content Online? Rise above the noise with a coherent video marketing strategy "More video content is uploaded in 30 days than all three major U.S. T.V.  networks combi... Read Article

3 of the Biggest Mistakes People Make in Company Explainer Videos

  |   Jun 07 2016   |   Posted in: Informational Address, Business to Business

Company explainer videos are a great way to introduce yourself to current and hopefully future customers,  but all too often they end up missing the mark  - knock your next video out of the park by learning what NOT to do - These are th... Read Article

Video Marketing Stats Your Business Can't Ignore in 2016

  |   Apr 07 2016   |   Posted in: Informational Video, Informational Address, Business to Business

2015 Video Stats & Trends your business can’t ignore in 2016 and beyond!  As more and more stats come pouring in from 2015, it’s becoming increasingly apparent that the best way to get noticed is to include video, as well ... Read Article

How to Deal with Google Robots

  |   Mar 21 2016   |   Posted in: Informational Address

  Do you receive numerous calls every week, or even every day, from a “Google” robot trying to “update your front page listing,” or to “claim your free website?”  If you are unsure or not if these ... Read Article

YouTube or iPlayerHD? Where is the Best Place for Your Marketing Videos?

  |   Mar 15 2016   |   Posted in: Informational Address, Business to Business

When it comes to creating “brand awareness” YouTube is your best friend – you’ll have access to a much wider audience, have better visibility in search results, and it's free! As we've stated before, it's a goo... Read Article

Build a Better Audience

  |   Mar 08 2016   |   Posted in: Informational Address, Business to Business

Consistency is Key When it comes to consistency of content or posting, the importance of regularly ‘checking in’ so to speak, is one of the best ways you can start building a following. The danger here is in becoming obsessed with ... Read Article

Video Marketing Quarterly Review - Video: Best ROI in 2016

  |   Feb 26 2016   |   Posted in: Informational Video, Informational Address, Business to Business

February 2016     Video: Best ROI in 2016 In our first ever “Video Marketing Quarterly Review,” we will briefly discuss the rapidly changing world of video marketing and how your business fits into it. T... Read Article

Marketing to Millennials: How to Keep up with the Mobile Generation

  |   Feb 16 2016   |   Posted in: Informational Address, Business to Business

A new Animoto Online and Social Video Marketing study found that “video is no longer optional for brands and businesses looking to market to Millennials.” 2015 was a big year for Millennials – they’ve officially surpass... Read Article

The Complete Guide to Choosing Your Best Video Option

  |   Feb 10 2016   |   Posted in: Informational Address, Business to Business

Which Type of Video is Right for You?           Before you dive into a video production, you want to ask yourself, “Who is the intended audience of this video?”  With the viewer in... Read Article

Scriptwriting Simplified: How to Write the Best Company Overview

  |   Feb 02 2016   |   Posted in: Informational Address, Business to Business

By now its undoubtedly clear that video has powerful, far-reaching effects when utilized properly in a company’s marketing efforts. According to the Online Publisher’s Association, “80% of internet users recall watching a vid... Read Article

Draw in New Customers with Animation!

  |   Jan 26 2016   |   Posted in: Informational Video, Informational Address, Business to Business

If you've spent some time clicking around on the internet lately, I'm sure you've noticed the influx of animated videos on company websites now, and more likely I bet you've clicked on more than a few of them to get some more info... Read Article

How to Stick the Landing Page Video

  |   Jan 19 2016   |   Posted in: Informational Address, Business to Business

There are any number of reasons why having a landing page video on your website will benefit you in the long run, but before we get into that, it’s probably best that we clear one thing up: What is a landing page? It’s important... Read Article

Video as a Social Service

  |   Jan 05 2016   |   Posted in: Informational Video, Informational Address, Business to Business

Online video doesn't have to be exclusive to the business world In fact, local and state governments can really stand to benefit from the use of video in promoting various social services they offer - getting the word out, introducing new ... Read Article

Making A Human Connection (With Video)

  |   Dec 22 2015   |   Posted in: Informational Address, Business to Business

What do Facebook ads, cereal boxes and public speakers have in common? According to this Wistia article on the familiarity principle, they use eye contact to connect with their audiences. Eye contact builds trust, and forges a more personal... Read Article

Why Your Video Is NOT Being Watched

  |   Dec 15 2015   |   Posted in: Informational Address, Business to Business

Why Won’t Anyone Watch My Video? So you took the time, set aside the funds, and produced some top-notch video content for your brand, product, what have you – but now your viewer count isn’t anywhere near where you thought it... Read Article

Wedding & Event Venue Promotional Videos - The Added WOW Factor

  |   Dec 08 2015   |   Posted in: Informational Address, Business to Business

If a picture’s worth a thousand words, just imagine how much a video is worth! Something we don’t really see enough of – but definitely should – are promotional videos for wedding and event spaces. That being said, bein... Read Article

Get More Views on Your Video

  |   Dec 01 2015   |   Posted in: Informational Address, Business to Business

So now that you’ve spent all that time making a video you are proud of – how do you get people to watch it? The end of a production is just as important as the start – why waste all that time and preparation on making a uniqu... Read Article

Use Video to Improve Lead Nurturing

  |   Nov 17 2015   |   Posted in: Informational Address, Business to Business

Email is an important part of marketing automation (also known as ‘lead nurturing’) and when combined with video can significantly raise your click-through rates! If you’re not totally familiar with these terms, marketing aut... Read Article

Get Creative With Your Video

  |   Nov 03 2015   |   Posted in: Informational Address, Business to Business

Get Creative With Your Video Video production isn’t just for businesses or selling a product—there are any number of ways you can use video content—here are just a couple: Waiting Room Videos: It is easier than ever to ... Read Article

Take Your Video Production to the Next Level: Pre-Production

  |   Oct 27 2015   |   Posted in: Informational Address

It all starts with a great idea… …But an idea without proper planning is rarely executed well.  The difference between a great video and a mediocre one is in the planning – the more prepared you are for a shoot, the... Read Article

Online Video Content: Big Benefits for Small Business

  |   Oct 15 2015   |   Posted in: Inspiration, Informational Address, Business to Business

  There is a serious lack of video content online for small businesses. Here’s why you need to stop looking at high quality video content as another expense, and start seeing it as an investment. Videos aren’t just for majo... Read Article

Private Video Hosting vs. YouTube

  |   Sep 03 2015   |   Posted in: Informational Address, Business to Business

PRIVATE HOSTING VS. YOUTUBE When hosting videos online, everyone’s default seems to be YouTube – it’s often cited as the second largest search engine next to Google, it's free, and everybody already uses it.&nbs... Read Article

Kelly-Fradet Commercial Spots!

  |   Aug 17 2015   |   Posted in: Informational Address, Business to Business

We recently got the chance to shoot some commercials for Kelly-Fradet Lumber, with two locations in Enfield, and one in Ellington, CT as well as East Longmeadow, MA! Kelly-Fradet has long been known for their great work culture – whether you... Read Article

Instagram, Snapchat & Vines - Oh My!

  |   Jun 23 2015   |   Posted in: Informational Address

  Short-form content as a long-term strategy As attention spans shrink, so too must the run time on adverts and commercials. Our time is important to us – and we don’t want to be robbed of a minute of it, let alone three mi... Read Article

Why You Should Use a Teleprompter

  |   Jun 18 2015   |   Posted in: Informational Address, Business to Business

What is a Teleprompter? In short, a teleprompter is a device used to project a written script or speech for the speaker to read while maintaining eye contact with the audience. It ensures the reader will deliver a consistent and accurate speec... Read Article

How to make a video production that stands out : Using B-Roll Footage

  |   May 27 2015   |   Posted in: Informational Address, Business to Business

How to enhance your story with B-roll On a film set, it sometimes can seem like the video crew is speaking a different language with the amount of technical jargon used. Between your CTO’s, C-47’s, and your stingers; it can get pre... Read Article

Go Beyond Building Awareness

  |   Apr 21 2015   |   Posted in: Non-Profits, Informational Address

Connect with your audience. The most important part of any video production is the connection you create between you and your audience.  Before you go out and create your video, think about what you want to accomplish.  Using video i... Read Article

How Do You Know if Your Video Marketing is Working?

  |   Jan 14 2015   |   Posted in: Informational Address, Business to Business

You produced a video and you put it on your website, youtube, facebook, etc… but your video seems to have gone unnoticed and sales have remained the same. What is going on here? A video was supposed to get you noticed and drive sales up,... Read Article

How to Prepare for a Teleprompter Shoot

  |   Dec 14 2014   |   Posted in: Informational Address, Business to Business

1. The Script When writing your script keep in mind that you are addressing an audience. Write your script in your own voice so it sounds natural when you rehearse it. Make it timeless, unless you are going to have a series of videos you want ... Read Article

How to Verify Your YouTube Account and Set Custom Thumbnails

  |   Oct 14 2014   |   Posted in: Informational Address

You are probably wondering why you would need to verify your YouTube account. Verifying your account not only makes your channel more searchable, but it allows you to do simple things that an unverified account is unable to do… such as c... Read Article

What to Wear for a Green Screen Shoot: Part 2

  |   Sep 14 2014   |   Posted in: Informational Address, Business to Business

In this post we’ve added some questions we’ve been asked since the last green screen clothing post. DISCLAIMER: Always consult your producer before your shoot. They know what will work best for the type of production you are film... Read Article

PowerPoint Guide: Part 2 (Using PowerPoint in Your Video)

  |   Jun 14 2014   |   Posted in: Informational Address, Business to Business

Power Point Guide – Aspect Ratios In this update of the PowerPoint Guide, we will be talking about the aspect ratio (size and shape) of your presentation and why you would use one over the other. Also I’ll help you create the bes... Read Article

PowerPoint Guide: Part 1

  |   May 14 2014   |   Posted in: Informational Address, Business to Business

We’ve all had our grievances with PowerPoint at one time or another. Whether you are in school or in a board meeting, no matter how much time you put into your PowerPoint, things just seem to go wrong (example: “Where did all my pic... Read Article

Why Our Videos Look So Good: The Color Grade

  |   Aug 14 2013   |   Posted in: Informational Address, Business to Business

Color grading is an essential but often overlooked part of video production. It separates the amateur from the professional. You are probably wondering what it is and why you haven’t heard much about it. The art of color grading is the pr... Read Article

Exciting News Regarding the CT Business Expo

  |   May 11 2012   |   Posted in: Informational Address

Steve shared some exciting news with me this morning!  He told he told me he was selected to be on a panel at the Connecticut Business Expo in Hartford on June 7th!!! The topic will be; using video to engage prospects.  Come bearin... Read Article

What to Wear for a Green Screen Shoot: part 1

  |   Apr 27 2012   |   Posted in: Informational Address, Business to Business

Many of our clients ask us what they should wear when we film them in front of a green screen, in which we reply with a simple email telling them basically what they can’t wear.  I’m going to explain why you can’t wear ce... Read Article

The CT Business Expo

  |   Apr 06 2012   |   Posted in: Informational Address

So far 2012 has proved to be pretty busy for us here at theVIDEOEXPERTS and with each opportunity comes a new set of challenges but we are looking forward to all the events that are yet to come. Steve is really excited about the Connecticut Bu... Read Article

Armato’s Pro Video

  |   Jul 22 2011   |   Posted in: Informational Address

As a business owner, you always hope that your valuable tools never break down. For me, my cameras serve as a lifeline for my business. I’m sure anyone in the event filmmaking or video production business can relate to me when I say that a ... Read Article

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